Simple patterns work with emoji to express emotions. Embroidery threads in different colors display the stick figures. Applique is also feasible.
Daily objects are expressed by stick figures. They become simple prints to add more eye-catching points to kidswear.
Simple lines display characteristics of the figure, and the dramatic facial expressions are amusing.
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Originally Polo shirts were worn by aristocrats when they played Polo. Later, the Polo style was applied to other sportswear and even casual wear, so it was also called as golf shirts or tennis shirts. It was tennis player Rene Lacoste who really came up with the modern polo shirt. He launched his own polo shirt brand, Lacoste, in 1933. In 1971, tennis player Ralph Lauren introduced Polo Ralph Lauren, a casual product line, and used the Polo logo. For the next 20 years Polo flourished, beating out Lacoste to become the iconic Polo shirt brand. Nowadays, Polo shirts are suitable for a wide range of occasions. In S/S 2021, Polo shirts take on a young and fashionable new business style in terms of collar change, different materials, colors and patterns on the collar.
Compared with conventional Polo shirts, the widened placket is more popular with young consumers. Color-blocking and splicing are applied to Polo shirts. The texture on the garment body makes a contrast with the widened and lengthened collar, creating exquisite knitwear.
In S/S 2021, big color blocks are in soft chromatic colors. Lively and bright colors in high saturation make a sharp contrast with the Polo shirt, revealing the younger business style. Color blocks are arranged variously, enriching the layered sense.
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After the novel coronavirus spreads around the world, governments and healthcare systems impose strict activity restrictions. This pandemic restricting consumption allows consumers to rethink their values for spending and shopping, and forces us to pay more attention to practicality, storage value and social meaning. Face masks, protective clothing, goggles, isolation and frequently washing hand are our safest protective barriers currently. Mutual help globally highlights the importance of a community with a shared future for mankind. Many fashion brands and insiders all join this battle with the pandemic. Let’s see changes of the fashion industry.
Due to the pandemic, there is a great shortage of protective materials. In China, many well-known enterprises switch to manufacturing masks. On March 15th, LVMH, a French luxury goods giant, announces that it will use its perfume and cosmetics factories to produce sanitizer, and it supplies free to front-line medics. Chanel and HERMES announce the shutdown of production. Kering also expresses it will buy 3 million masks from China and supply them to French health services. Its brands, Balenciaga and Yves Saint Laurent, have announced they will produce masks.
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At present, the pandemic is spreading all over the world, and terror fills the air. Artistic expression is one of the important ways for human beings to break through fear. Retro paintings and grotesque figures are increasingly favored by designers, and the globalization of horror and sci-fi films has created many wonderful black fairy tale worlds for people. Louis Vuitton Pre-Fall 2020 series integrates horror films and sci-fi novels into its latest product promotion. The development of science and technology brings not only the positive side. Dystopia concept is gaining attention from designers, and uses changeable quirky portraits to reflect the design philosophy, which is a key pattern trend in the new season.
Applique perfectly displays the unruly individuality of items, with figure patterns to show the attitude of street fashion. Misbhv, Stella McCartney and Devil Nut combine multiple applique. Proportion change and color contrast all bring new changes to applique, and further strengthening the layered sense of the item. TRENDIANO, Allegri and John Richmond make use of applique. The artistic recreation brings unique charm for applique.
The crowd print emerges and becomes a symbolic design element of many brands. Black and white reduce the tensile force of the crowd and become the an important design direction. Unbreakable arranges the images in grids to create a unique rhythmic sense. Burberry, Unbreakable and Maison Mihara Yasuhiro apply the all-over crowd print to sweatshirts, jackets and outerwear, expanding the applications of this pattern.
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With the popularity of minimalism, more and more neutral patterns emerge in girls’ knitwear. Simple patterns can bring a fresh and lovely style. Classic animals, florals, letters and geometrics are deconstructed or magnified, becoming more like adults’ wear. Thus this kind of patterns is more suitable the parent-child series.
Animals are magnified and then all-over applied to front panels in the form of line drawing. The bust and head portrait are recommended. Embroidery is used to sketch the outline of animals to enhance the 3D effect.
Simple big florals are all-over arranged densely or sparsely, renewing the all-over ditsies. Letters and stripes are integrated into florals, novel and modern.
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The unique taste of engraving and wood endows woodcut with independent artistic value and status in Chinese and foreign art history. Woodcut has visual plane aesthetics and pure beauty. It also has the intermittent process of artistic expression, the sum of artistic results, the aesthetics of print art. For professionals, the woodcut has a unique feeling and vibe compared with other painting types. With the help of modern technique and theme, woodcut adds an elegant feel to fashion brands.
Black and white woodcut requires high skills, has a strong artistic generality, and reflects the author’s style more obviously. A good woodcut has a strong artistic charm due to its concise engraving way, unique composition, the smart treatment of black and white, and the strong contrast. Black and white woodcut is the basis of woodcut art, and the key to black and white woodcut is the treatment of black and white.
The contrast of black and white is an important technique for black and white woodcut, and it can bring a strong dazzling artistic effect. And the grey layer is summarized and simplified to enhance the contrast of black and white.
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Graffiti, scattered in city corners or in details of life, is always surprising. It carries a strong style and characteristics of the times, and fully display the essence of current street culture. Letter graffiti, figure graffiti and fun graffiti all present the novel maximalist theme and show unique attitude of current youngsters, so they are applied to clothing, shoes, bags and accessories, quite popular.
The collaboration items of graffiti with fashion brands often make a huge success, which allows luxury brands to collaborate with street art. This individual and appealing art form frequently appears in fashion weeks.
The A/W 20/21 series of Coach 1941 uses the casual cartoon graffiti as the print, seemingly messy but quite appealing and novel.
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Sustainable fashion drives the anti-waste concept and enduring details to become the mainstream. Exquisite traditional handicraft also becomes the important expression of clothing details. Delicacy and craftsmanship return back to the fashion stage. The loose structure and meticulous details will also become an important trend in A/W 21/22. As a kind of traditional handicraft, tassels also return back. They will be combined with exquisite femininity, normally regular.
Dense and draping long tassels are longer than the top half. Influenced by the trend of redefining female power, tassels are soft and sexy, and become a key trend in this season. Tassels are spliced on the collar or diagonally spliced, and then applied to skirts, overcoats and trousers.
Tassels are tie-dyed or blurred to be ombre, which will be combined with tapes to appear on the hemline and sleeves. Besides, when the fabric has different colors on both sides, the tassel also takes on a mixed color changing effect.
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Known as the Italian Hermès, Bottega Veneta is confident, elegant and self-loyal. At the end of 2019, the BV team, led by new creative director Daniel Lee, sweeps the British fashion awards, making it one of the biggest shows in Milan Fashion Week. The A/W 20/21 collection of Bottega Veneta is launched in Milan. The show uses projector to reproduce the architecture of Renaissance Italian architect Andrea Palladio. The new season of Bottega Veneta is no more serious, but filled with fluorescent tones like kiwi green, creating the symbolic colors for the future. Daniel Lee uses 59 looks to show female confidence hidden in softness, present the pure self-expression, and create the intellectual urban style. The materials used in this show are reusable and recyclable. The backstage catering also uses organic foods and biodegradable tableware, and surplus food is donated to NGO, showing the sustainable and anti-waste fashion attitude.
Bottega Veneta 2020 autumn series is full of vitality and energy. Fluorescent colors are highlight of this season. With the help of rich and soft colors, clothing is pleasing and elegant. Bright red, lollipop pink, kiwi green and ocher make the clothing more dynamic and brighter, which may be key color trends for modern elegant clothing in the future.
Unlike the oversized and retro big silhouette popular currently, Bottega Veneta A/W 20 collection releases many well-fitting suits and overcoats, presenting the nonchalant beauty of female curves and creating a neutral match. The neutral outerwear is paired with a knitted inner and a pointed-collar shirt. Besides, the color of collar echoes cuffs’ color. The serious prototyping and fabric make the clothing crisp and powerful. Various metal buckles and joggles bring new changes for commute silhouettes and collar changes.
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Mame Kurogouchi is a fashion brand founded in 2011 by Japanese designer Maiko Kurogouchi. It is good at matching detail and color with different materials to make a contrast, with the silhouette to display the unique temperament of female toughness and softness. Its S/S 2020 collection is inspired by “The art of packaging is to wrap your heart”, mentioned in Tsutsumu by Okada Hideyuki. In the collection it integrates its symbolic cocoon element into packages of various forms and concepts, displaying the way to see natural things through thin and light objects.
Mame Kurogouchi pays attention to details on edges. Stitched lace is added to cuffs and collar to brighten the style. Asymmetric edges extend individuality, exquisite and feminine.
Transparent yarns are classic yarns of Mame Kurogouchi. This season features the light and layered sense of packages, so the light lace-like stitches are important. Lace is applied to sleeves, hemline and even all-over. And the all-over style pays more attention to the match with other items.
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