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At the 2024 the Year of the Loong Spring Festival Gala, singer Zhou Shen and giant panda “Huahua” will present eight sections of ribbon on the stage of the gala to present the program “Healthy Arrival”, which will draw attention to the national movement.
Content division: Weighted sum of the number of articles/videos with keywords and related content to measure the basic volume of the keyword in Tiktok
Dissemination Division: It is obtained from the amount of article reading/video playing of the keyword and related content, and measures the amount of sound spread of the keyword in Tiktok
Search score: Weighted by the number of searches for keywords and related content, to measure the search of the keyword in Tiktok
According to the background market data of Tiktok and the analysis of the comprehensive index data of sports, it can be seen that the score of sports related content has increased by 33.99% in the past half year, the communication score has decreased slightly, and the search score has risen in a large proportion, indicating that the attention of sports has increased, which is a hot topic at present.
The rise of the national movement has led to a sharp increase in people’s attention to their own health status, and they have begun to pursue an optimistic and positive life, increasing the frequency of exercise to achieve a healthy body and living condition. The transformation of the “health” lifestyle has brought about a large demand for sportswear, and the comfortable and skin friendly knitted fabrics in sports fabrics are suitable for a wide range of sportswear categories and have certain investment value.
This season’s sports knitted fabric needs to focus on material upgrades.This report focuses on sports knitted fabrics, which are divided into six trends based on the material, texture, and function of the fabrics: elastic polyester, cationic nylon, micro geometry, vegetation jacquard, moisture absorption and quick drying, and lightweight insulation. And conduct exclusive POP analysis on each trend through material highlights, development direction, style and texture, and applicable categories.
Development background:Two component composites and changes in the internal molecular structure of fibers give polyester mechanical elasticityStyle and texture:Smooth plain weave, dark weave small jacquard, dense ribbed
Recommended materials:Mixing/interweaving polyester fibers with special structures or components that have a certain degree of mechanical elasticity with spandex, nylon, etc
Development direction:Weft plain knit, ribbed knit, double-sided weave
Style recommendation:Yoga vest, yoga pants, sports jacket, vest, POLO shirt
For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_20190-col_127/
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