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With the popularity of camping and outdoor activities in recent years, getting close to nature and enjoying the harmony of body and mind outdoors has been highly sought after, especially among the younger generation, where outdoor activities have become a standard way of life. Recently, Xiaohongshu cleverly identified a new outdoor experience and launched the concept of “Chinese-style outdoor.” Through the short film “Xiaoyu,” which records the perspective of the post-90s generation, and cross-border cooperation with domestic brands, it triggers an emotional resonance within us. The presentation of old photos suddenly makes people realize that outdoor activities are not foreign products, but a way of life that every Chinese person has experienced. Chinese-style outdoor represents a unique relaxation felt by the Chinese people. A watermelon, a few bottles of beer, a few packs of melon seeds, fishing by the lake, chatting in the park – it’s simple and carefree, unlocking the joy of being wild in nature. As young consumers become more enthusiastic about buying domestic products and using them proudly, incorporating Chinese traditional cultural elements into their lifestyles is bound to become a popular choice in consumer fashion, creating a trend in the outdoor community.
According to data from Xiaohongshu, the majority of participants in “outdoor” activities in 2023 were young consumer groups, with users aged 19-30 accounting for over 55% of the total. Among them, users from new first-tier cities accounted for a relatively high proportion, and even fourth and fifth-tier cities showed involvement. Outdoor activities have no geographical boundaries. Tmall data predicts that the scale of China’s outdoor products market is expected to reach 599 billion yuan in 2025, and the market size of hundreds of billions will continue to grow. Data from Mafengwo platform shows that since March, the popularity of “camping” has increased by as much as 115% compared to the same period last year, with a 350% increase in popularity for “camping sites”, a 270% increase for “camping strategies”, and a 230% increase for “camping techniques”. The reading volume of topics related to “Chinese-style outdoor” on Xiaohongshu is nearly 20 million. This page’s report data is sourced from Xiaohongshu’s “2023 Outdoor Lifestyle Trends Report,” Mafengwo, Tmall, and Kearney’s “Sports and Outdoor Consumer Operations White Paper,” as well as public information from Xiaohongshu.
The enamel craft showcases unique charm in Chinese outdoor products. This ancient technique brings a unique texture and delicate patterns to products such as flower pots and tea sets. The colors and textures of nostalgic enamel evoke scenes of ancient gardens and tea-drinking rituals. They not only possess a sense of history and vintage style but also add a touch of simplicity and elegance to outdoor spaces. Through the application of nostalgic enamel craft, people can feel the historical atmosphere in Chinese outdoor environments and enjoy the exquisite visual and tactile pleasures. Let the charm of nostalgia accompany Chinese outdoor products, adding a special flair to people’s lives.
In Chinese outdoor products, braiding is a unique and delicate art form. These products incorporate craftsmanship such as rattan braiding, bamboo braiding, grass braiding, and hand braiding, embodying the combination of tradition and modernity. Through clever details and textures, Chinese outdoor products made by weaving emit a classical, elegant, and warm atmosphere. Whether it’s rattan furniture, bamboo baskets, or hand-woven decorations, they add a unique charm to outdoor spaces with exquisite craftsmanship and chic designs. The sentiment weaving in Chinese outdoor products allows people to sense the passage of time and resonate with nature, creating a place full of artistry and taste.
For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_19824-col_133/
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