FUUNNY FEELLN, founded in 2019, is a designer brand carefully built by EEKA FASHION, which owns Obzee, the agent brand O’2nd, and eight independent brands such as NEXY.CO, NAERSI, and Koradior. The brand is positioned in the young lady wear. With a keen insight, FUUNNY FEELLN captures the advancement of the times and fashion changes, perceives the material and spiritual needs of women in the new future, and aims at advocating and promoting the lifestyle full of fun, delicacy and beauty.
Craft — Collision of Colors and Graphics
The Resort 2020 series of FUUNNY FEELLN emphasizes the organic combination of color blocks with graphics. The large-scale abstract jacquard makes a contrast with color blocks. Blended yarns in different colors are wide or narrow, creating a novel and fun unique feel visually. Loose lantern sleeves, adjustable drawstring on the hemline and irregular neckline highlight the confident and independent side of females.
Craft — Linear Expression
FUUNNY FEELLN advocates integrating fresh and fun design elements into women’s daily wear, abandons the conventional flat jacquard, and uses lettered stitch and colored lines to create the colorful and layered pullover. Vertical lines can be combined with drawstring or crinkles on the waist to be free and unconstrained.
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