The Industry Insight of Denim on March to April 2023

Levi’s and NIGO have announced the launch of their third collaboration. Known as an avid collector of vintage denim, NIGO’s partnership with the heritage American clothing manufacturer comes naturally as it celebrates the 150th anniversary of the Levi’s 501®.

The 501® utilizes 13 oz, shrink-to-fit selvedge denim specially made for the collection featuring classic details such as Levi’s Red Tab, button shanks, two-horse pull-back patches, and stitched arcuate on the back pockets.

They also both come with a special-edition Levi’s x NIGO 150th anniversary tote bag and co-branded hangtags.

The Stüssy and Levi’s® collection features a pair of 501® jeans and a modified Type II Trucker Jacket, two classic Levi’s® silhouettes reimagined with Stüssy’s signature design aesthetic.

The 501® jean comes in a rugged, worn indigo wash and has an embossed Stüssy and Levi’s® motif on the front left and back right legs, as well as a custom co-branded back patch combining the Levi’s® Two Horse Pull and Stüssy logos. 

London streetwear imprint Palace has reunited with innovative denim label Evisu for a third collaboration, paying a loving tribute to the influential role the latter brand played in the English capital’s club scene in the late ’90s and early 2000s.

The collection champions the brand’s standout shapes from the style-defining time period, including the type one denim jacket and the five-pocket denim silhouettes with extravagant cherry blossom embroidery. Camo denim also becomes a key player, planting several logo pockets across both jackets and trousers.

G-Star RAW Releases AI-Designed Futuristic Denim Collection

G-Star RAW is looking towards technology to elevate its upcoming collection. The label has launched a new AI-designed denim collection, featuring 12 cape-like designs.

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