Daily Paper is an Amsterdam-based fashion and lifestyle brand established in 2012 by three childhood friends. The once blog established by Hussein, Jefferson and Abderrahmane shared a love for music, art, fashion, and culture, growing the brand into a household name. Fueled by the rich heritage of African culture wrapped in contemporary designs, Daily Paper has truly become one of the fastest growing fashion brands out of Europe. With two collections a year focusing on both men and womenswear, Daily Paper offers timeless designs across accessories, ready to wear and a range of capsules across the season.
Daily Paper’s S/S 2022 collection embraced the hip-hop culture. Elements from ‘70s, ‘80s, and ‘90s were mixed to create a one-of-a-kind collection.
Patterns are printed on minimalist silhouettes to break the monotony and enrich the visual effect.
Signature logo is the best element for branding. The combination with printing and embroidery brings rich details and improves the identity.
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