The Analysis of JOUETIE The Womenswear Designer Brand

Womenswear Designer Brand

JOUTIE is a womenswear label for young ladies of the Japanese fashion company Mark Styler. Founded by designer sisters AYA and AMI in 2011, the brand combines the casualness of American fashion with the sweetness of Japan to present a rebellious street fashion. S/S 2022 collection continued the use of colors to show bold conflicts between high brightness. Fluid printing and dazzling knitwear revealed the passion and vitality of contemporary young girls.

Womenswear Designer Brand

The patterns in JOUETIE S/S 2022 collection were evolved from throwback parties. Geometric fluid patterns fuse flowing colors with sexy strap silhouettes to show a psychedelic touch. Daisy prints are added into girls’ looks of 1990s as well. Abstract shapes with blurred edges and pastels are arranged in disorder to feel the rebellious attitude.

Womenswear Designer Brand

Inspired by the old-time wallpaper and tablecloth, nostalgic patterns are injected into the sweet looks of next-door girls. Retro wide-shoulder vest and mini dress are combined with 3D crocheted flowers to enrich the textures and strengthen the visual recognition.

Womenswear Designer Brand

The oversized silhouette of trench coat is joined by abnormal suit structures and vivid colors to create charming items. Highly inclusive loose-fit trench coat and outerwear can be selected for mixed-and-matched layering. The paring with denim provides an American accent and inter-prets the retro tonality.

Womenswear Designer Brand

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