The Analysis of Eastlogue The Menswear Designer Brand

designer brand

Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.

Urban Techwear

Inspired by the climbing equipment in winter, the theme of this lookbook was titled ‘Crampon’, which was developed by the climber Oscar Ekenstein in 1980 to ensure the safety of climbers. Shooting at the Jaein Falls in Yeoncheon, M-1947 Parka, aka Jinho Jang Parka, was the main product of this lookbook. The outerwear with wide hood and large pockets was completed by the gentle bright gray. Besides, military items like classic tweed coat, loose cargo pants and long navy jacket were also involved in the collection.

A/W 21/22 Lookbook

The use of scattered retro prints gives us a wrong vision that the clothing is patched in disorder. And the intense color conflict even thickens the retro atmosphere. The combination with wide outdoor sportswear is individualized and also eye-catching.

Retro Print designer brand

Plaid is a highlight of this season, which is mainly presented in retro tones. The changes on size and color make the general style harmonious and unified and underline the casual touch of outdoor activity. Adjustable drawstrings also allow the clothing to be more agile and athletic.

Plaid pattern designer brand

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