The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. Gucci retains its position as the world’s hottest brand for the fourth successive quarter, while Dior and Louis Vuitton climb in the ranking based on the strength of the external data which The Lyst Index considers. Nike remains high on the list, occupying a unique intersection between style and sport, while Prada moves into 5th place following a succession of influencer-approved products trending throughout the quarter. The pandemic is far from over, but consumers were in a very different mindset in the second quarter compared to the same period in 2020. Searches for dresses increased 371%, sunglasses 198% and beachwear 192%, as the TSA reported the highest number of travellers in the US since March 2020. In key markets, the roll-out of vaccinations and lifting of lockdown saw demand increase for dressier styles, as well as items associated with travel and leisure.