The Analysis of UOOYAA The Womenswear Designer Brand

Womenswear Designer Brand

This collection is a reinvention of a golden era, the 80s and 90s. The collection is named after a famous song Next Stop Tin Hau by the famous Cantopop duo Twins who grew up in this era. Tin Hau means “diva” and the brand wants every UOOYAA Girl to meet and embrace their inner diva when wearing this collection. UOOYAA pays homage to these wonderous decades in this new collection which features acid wash jackets, shoulder pads, jumpsuits with bows, sequin embroidery and more. The mix of different fabrics cut into classic silhouettes, and accessories such as a crystal chain necklace, pearl strap, and kiss lock clutch pocket add to the vintage feel of the season. The Inspector Wears Skirts series launched during the epidemic period bring hope and resilient power.

Womenswear Designer Brand

1980s is the Golden Age of China. Diverse and individualized labels as broad-shoulder suit, flared trousers and lace create vintage items. Satin drape skirt with decorative pearls in placement, broad-shoulder waisted blazer and slip vest with pearl strap contain both aged sense and postmodernism.

Golden Age Label
Golden Age Label fashion trend style

Shawl collar and waistcoat elements provide highlights to the acid wash jacket, and its loose silhouette presents the street property. Pearls and 3D flowers on outdoor workwear vest are collocated with lace shirt. Oversized bowknot increases the recognition through deconstruction and regrouping to create a confident street girl image.

UOOYAA launched The Inspector Wears Skirts series — Intimate Relationship during the epidemic period to bring hope and resilient power. The men-eating strawberry print is embroidered on T-shirt and sweatshirt with beads. The decoration on retro all-over flower patterns is vintage and fun. The combination of jacquard and old-time knits shows young attitude via lively bright colors.

Intimate Vileplume

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