The rapid momentum of the licensing market has swept across all walks of life, and cross-border co-branding in the fashion industry has become a trend. IP now become a powerful force for brands to connect with young consumer groups.
Strong IP x fashion
Support brands to quickly attract attentions and enhance its product power
Kappa x “Crayon Shin-chan” joint series of shoes: On the 30th anniversary of Crayon Shin-chan’s “debut”, the joint shoes with Kappa are launched.
– When the national tide is on its way. Chinese style takes over
Li Ning and the official cross-border authorized agency of Dunhuang Museum-fresh and living things, explore the Silk Road together in the desert show.
– From fashion to high end luxury
Gucci Disney series
Light luxury brand GUCCI teamed up with Disney’s classic cartoon character Mickey Mouse and bring us a New Year collaboration series. We can see the Mickey Mouse image is on every single product. From clothing and bags to watches and accessories, this series is extremely rich.
UNIQLO X DISNEYX AMBUSH Tripartite crossover
The Disney Minnie-themed UT series launched by Uniqlo and AMBUSH is officially on sale. Within one day, six joint UT models have sold more than 10,000 pieces in Tmall stores.
Do you still remember the classic hit Uniqlo x KAWS series in last year? It was sold out in 3 seconds, driving the search volume of Uniqlo brand on Tmall to increase by 37 times, Weibo topic hastag views reached 470 million. Uniqlo parent company bucked the stock market and rose up to 4.58% as of the closing time on June 5.
According to the “2020 Global Licensing Market Report” published by the International Licensing International Association in New York, USA, the global retail sales of licensed goods increased to 292.8 billion US dollars in 2019. Fashion authorization ranks third with 33.8 billion U.S. dollars (11.5%).
View more Chinese fashion trend report, pls visit https://www.popfashioninfo.com/analysis/market/