- The 24th Winter Olympic Games will be held in Beijing and Zhangjiakou City from February 4th, to February 20th, 2022. This is the first time for China to host the Winter Olympics.
- Adidas establishes a long-term relationship with International Space Station National Lab to explore products innovation, human sport performance and sustainability.
In this turbulent environment, consumers hope to find a sense of safety in protective clothes, so technical functional fabrics show great potential. Heat reflection technology of Columbia locks heat around the human body. Faced with climate crisis, natural and eco-friendly fabrics rise with the popularity of outdoor activities. Conventional tarpaulin of British brand Barbour prevails with its durable quality. Optim, Woolmark’s patented fiber stretching technology, gives merino fabrics wind and water resistance. Besides, recycled yarns, reused fabrics and saving water resources are also key trends. Adidas makes reused materials into new products.
Sports events, places, environments, figures, costumes and other things related to sports all inspire patterns. Simple and pure patterns deliver varied styles via color proportion, and display the spirit and power of sports.
Red and blue color proportion is perennial for versatile and durable sportswear. Molten Lava and Estate Blue pair with grey and white tones to present the bold tensile force of sports, suitable for high-intensity sports items and street wear.
For a full report, pls visit https://www.popfashioninfo.com/details/report/t_report-id_8837-col_21/
Youtube website: https://www.youtube.com/watch?v=kXHmOIN1cxc