This season UOOYAA takes “Heroine” as the theme, allowing fashionistas from different eras and different background to meet here. Fine soft knit quality is mixed with modern visual elements. The sportswear of the Chinese women’s volleyball team displays unique female power. The Chinese tunic suit is adjusted and decorated with details. The 1980s vintage, sports and office, racers and female worriers works with virtual or real fabrics and bold colors to show fun and creativity of UOOYAA. It also collaborates with an illustrator, Boilingmanxx, telling fun stories about the four pills.
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of UOOYAA. According to the data, items hold a relatively equal proportion respectively. In spring and summer, T-shirts and trousers are featured items, followed by outerwear and shirts. Knitwear and dress are almost equal. From overall details, we can see designers of UOOYAA also take cues from brands such as Alexander Wang, Gucci, Chanel and Miu Miu.
Price data of new products is mainly drawn from the online official flagship store of UOOYAA. The table analyzes the price range of eight categories of outerwear, dresses, trousers, knitwear, sweatshirts, shirts, T-shirts and skirts.
Inspired by people’s life during the pandemic, Boilingman creates humorous and striking illustrations for items, including the baseball cap with a print of Sailor Moon wearing goggles, the detachable protective hat, and fun socks conveying good wishes.
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