Known as the Italian Hermès, Bottega Veneta is confident, elegant and self-loyal. At the end of 2019, the BV team, led by new creative director Daniel Lee, sweeps the British fashion awards, making it one of the biggest shows in Milan Fashion Week. The A/W 20/21 collection of Bottega Veneta is launched in Milan. The show uses projector to reproduce the architecture of Renaissance Italian architect Andrea Palladio. The new season of Bottega Veneta is no more serious, but filled with fluorescent tones like kiwi green, creating the symbolic colors for the future. Daniel Lee uses 59 looks to show female confidence hidden in softness, present the pure self-expression, and create the intellectual urban style. The materials used in this show are reusable and recyclable. The backstage catering also uses organic foods and biodegradable tableware, and surplus food is donated to NGO, showing the sustainable and anti-waste fashion attitude.
Bottega Veneta 2020 autumn series is full of vitality and energy. Fluorescent colors are highlight of this season. With the help of rich and soft colors, clothing is pleasing and elegant. Bright red, lollipop pink, kiwi green and ocher make the clothing more dynamic and brighter, which may be key color trends for modern elegant clothing in the future.
Unlike the oversized and retro big silhouette popular currently, Bottega Veneta A/W 20 collection releases many well-fitting suits and overcoats, presenting the nonchalant beauty of female curves and creating a neutral match. The neutral outerwear is paired with a knitted inner and a pointed-collar shirt. Besides, the color of collar echoes cuffs’ color. The serious prototyping and fabric make the clothing crisp and powerful. Various metal buckles and joggles bring new changes for commute silhouettes and collar changes.
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