Sandro The Benchmark Brand Analysis of Women’s Knitwear

Simple Knitwear

Sandro, as the pioneer of entry luxury brands in Paris, is committed to creating elegant and diversified superior menswear and womenswear. Simple but exquisite cutting and elegant fashionable temperament are very eye-catching. Ms. Evelyne Chetrite founded Sandro in 1984 and has served as design director ever since. She integrates delicacy and modern style, perfectly balances masculinity and softness, and forms the new aesthetics of neutral womenswear. Women’s knitwear in A/W 19 is simple and neat, quiet and restrained, showing the forthright and sincere French style of this brand.

Simple Knitwear

Dresses of Sandro adopt quaint rhinestones, metal rivets and small pearls to modify the outline and accentuate the graceful form of females. Obvious stitches are fashionable and easy to match, and interpret the confidence of females.

Decorative Stitches.jpg

This season, Sandro applies beading or rhinestones to solid knitwear to form patterns, decorations of royal court style, vibrant leaves and big or small mottled textures. They are more vivid and layered than basic jacquard, bring an exquisite and individual style to urban females, and interpret confident and casual entry luxury fashion.

Rhinestone Patterns

Tonal lace of Sandro is strentching from the neckline to the chest and from the neck to the shoulder, unique and distinct. The barely-there beauty of lace is fully displayed. The texture of cutout is the same as the pointelle of knitwear, which hides the vague seduction and shows elegance with the help of black and grey tones.

Exquisite Lace

Sandro of this season adopts quaint and delicate edge decorations. Layered ruffles, fan-shaped decorations and sweet lace are integrated with comfortable knitwear, soothing and soft. Simple and bright similar color-blocking bring sweetness and tranquility to the whole city.

Exquisite Purfle

Contrasting purfle is the representative design elements of the brand. Different from previous simple color-blocking, purfle is added by pearls and buttons. Velvet and lace replace basic ribs. These two designs show ingenious thoughts and unique opinions, and display the firm and persistent self-attitude under the feminine appearance of females in the new era.

Contrasting Purfle.jpg

The combination of knitwear and silk is a sweet encounter. Changeable pile loops, soft and smooth fibers are intertwined on both sides of one item. Thus the item is comfortable and elegant, and interprets the power and ability of modern urban females.

Smooth Lining

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