Urban Elite of Fashion Brand Hermes

Hermes is an international brand which is famous for traditional handicraft and innovation. Founded by Thierry Hermès in Paris, 1837, Hermes has a history of more than 180 years. Hermes has 14 product categories including leather products, bags, watches, silk scarves and apparel. In recent seasons, refined stitches and subtle details on men’s knitwear are highlighted for urban elite men.

For S/S 2020, utilitarianism, detailing and qualities are highlighted. Brown, olive green and khaki tones are key for knitwear, and mint green and light gold exude a summery urban style. Combinations of stitches, geometric shapes and contrasting stitches add interest.

Contrasting stitches on solid men’s knitwear are most popular. Geometric shapes, jacquard pattern at the sleeve and broken lines are simple and interesting. The spaced thick-yarn textures mimic cables.

Checked knitwear is classic. In this season, renewed checks stand out. Black, grey, blue and brown create an elegant vibe. The chequerboard made by kwise and purl stitches is appealing and practical.

Delicate stitches and diverse textures give a new lease of life. Tonal colors show an intelligent elite image.

Aerobic exercise is popular with modern urban men. Cosy knits, airy pointelle and seamless zippers are included.

Hermes’s logo is highly recognizable. In the past two seasons, renewed logos were highlighted. The leather collage replaces silky print to show innovation and advanced techniques.