Urban Elite of Fashion Brand Hermes


Hermes is an international brand which is famous for traditional handicraft and innovation. Founded by Thierry Hermès in Paris, 1837, Hermes has a history of more than 180 years. Hermes has 14 product categories including leather products, bags, watches, silk scarves and apparel. In recent seasons, refined stitches and subtle details on men’s knitwear are highlighted for urban elite men.

fashion style

For S/S 2020, utilitarianism, detailing and qualities are highlighted. Brown, olive green and khaki tones are key for knitwear, and mint green and light gold exude a summery urban style. Combinations of stitches, geometric shapes and contrasting stitches add interest.

SS 2020 Catwalk Looks

Contrasting stitches on solid men’s knitwear are most popular. Geometric shapes, jacquard pattern at the sleeve and broken lines are simple and interesting. The spaced thick-yarn textures mimic cables.

Stitches shirt

Checked knitwear is classic. In this season, renewed checks stand out. Black, grey, blue and brown create an elegant vibe. The chequerboard made by kwise and purl stitches is appealing and practical.

fashion style for men

Delicate stitches and diverse textures give a new lease of life. Tonal colors show an intelligent elite image.

Refined Textures shirt

Aerobic exercise is popular with modern urban men. Cosy knits, airy pointelle and seamless zippers are included.


Hermes’s logo is highly recognizable. In the past two seasons, renewed logos were highlighted. The leather collage replaces silky print to show innovation and advanced techniques.

Renewed Logos sweatshirt

Color blocking was highlighted for A/W 18/19 and S/S 2019. Contrast or similar colors add interest. Color blocks in different sizes exude a leisure vibe.

Clashing Colors style

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