Analysis of the Benchmark Lulabee Brand for Kidswear

kids fashion trend

Lulabee, a South Korean kidswear brand owned by bluedog, has a large number of fans. Its products are mainly for babies&toddlers, and tween girls. For S/S 2019, designers use florals, vertical checks, along with sheers and embroidery, to offer a sweet and attractive quality.

kids fashion trend style

Tonal sheers are used to make three-dimensional petals on tops stand out. Embroidery florals at the placket and cuffs feel offbeat. In addition, the layered ruffles at the neck, body and cuffs feel soft and sweet. The layered cuffs and the tied ruffle top work well with the denim pants to offer a new vintage style.

fashion style for kids

Florals are perennial and continue into this season with the fresh quality. The all-over irregular ditsies on the dress feel refreshing. The regular crew neck, large collar and refined small collar are furthered with the front Organza panel. The matching hairband feels elegant.


The sheer dress for this season is more wearable. The ruffles at the neck and seams and the V-shaped ruffle at the front lend a soft and flowing finish to the sheer dress with three-quarter sleeves. Fringing tapes, geometric sequins and the sheer neck embellishment all feel offbeat.

sequins fashion style

Lulabee’s skirts stand out this season. The layered skirt with sheers offers a flowing and dreamy effect. The check skirt with tonal sheers adds depth. The large ruffles at the irregular hem provide a lively feel. The press-pleating skirts continue to prevail this summer, and the metallic fabric is added to form a shimmering aesthetic.


Fabrics and patterns from tweens’ wear are applied to outdoor clothing for babies and toddlers. Florals play a key role. Print, embroidery and 3D florals provide an elegant feel.

lace fashion style


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