Fashion Trend Analysis of MSGM’s Menswear Catwalk

brand MSGM

To celebrate the 10th anniversary of MSGM, its S/S 2020 menswear catwalk was held in Florence. In this season, designer Massimo Giorgetti uses bright colors, novel leopard prints, tie-dye and refined details to offer a summery feel.

MSGM's Menswear Catwalk

Large-scale portraits and shirts are combined to deliver the summery coastal style. Simple and nonchalant lines provide a quirky, fun, youthful and rebellious spirit.


Leopard print applied to shoulders and legs feels wild and novel. It is fresh to pair maximal items with leopard print. Neons add a striking effect.

Ombre Leopard Print

Tie-dye from A/W 19/20 continues into this season. The hippie style with the intense and multicolored palette is used widely. Smart colors are worked within ordinary suits, cut-and-sew jersey and knitted sweaters. Layering makes a strong and bright effect.

Tie Dye
The contrasting intensity of floral patterns is reduced, fresh and natural. Large sprigged florals are presented via digital print and jacquard. The rich and subtle colors work best for spring drops.

All-Over Florals

Simple workwear sets offer a casual and nonchalant take. Tonal shirts and accessories are styled with sets, harmonious and fresh. The ripple-effect print is reflective, combining Americana styling with fashion.

Workwear Sets.jpg

Casual suits are indispensable for urban traveling. Suits in neutrals are matched with vacation shirts, creating a striking effect. Letters and placement prints on casual suits offer a youthful gentleman-style feel.

Casual Suit

Denim sets in light blue are season-appropriate for spring street. Tonal printed shirts, V-neck sweaters can be styled with washed denim sets, providing a retro and artistic feel.

fashion trend style

In this season, MSGM joined hands with Fila to demonstrate the meeting of casual resort and sport. Folk patterns are placed on mini crossbody bags, scarves and baseball caps。.

Eye-Catching Accessories.jpg

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