2019/20 A/W Dress Trend

QQ截图20181204174514

Human lifestyles have been deeply affected and changed by Internet. The rising of the millennial generation and those born in the 2000s, and diversified global cultures have made a great impact on fashion industry. ” The future era” and “the space age” make glossy fabrics popular. High-tech mixed fabrics are combined with Lurex to form a better texture than coated fabrics. Satin and velvet have come back. Bold prints are applied on soft silk, creating a series of exotic styles. Denim, cotton and blended fabrics still take a share.

Key Silhouettes

Vegetarian

Modern females have new demands. Items that can show feminine lines are trending. The vegetarian silhouette is for women pursuing healthy lifestyle.

QQ截图20181204174527

Knit Suit

Suit is convenient. Knit suits are paid attention to this season. Knitwear is easy to be affected by weather. During months from July to September and in January, the sales of knitwear fluctuate obviously.

QQ截图20181204174541

POLO Shirt

There are more designs about Polo shirts in this season. The weather gradually becomes cool during from August to October. Polo shirt is a transitional fashion item, and the sales in this season will be increased.

QQ截图20181204174553

Cargo Skirt

Workwear feature functionality. In comparison to the fluctuation of Polo shirts, workwear are relatively stable. In early autumn, the sales increase a little.

QQ截图20181204174603

Key Matching

Knitwear & Spaghetti-strap dress

Loose knitwear over a spaghetti-strap dress show a sexy image. Long knitwear stretch to legs; short knitwear and long dress could add depth. Straps could be put on knitwear. Whether using a waistband or not brings different feelings.

QQ截图20181204174613

Knitwear & Printed Dress

Soft and comfortable knitwear and dress can be matched to show exotic styles. Mixed matching brings distinctive styles and increase sales.

QQ截图20181204174630

Knitwear & Pencil Skirt

Knitwear could be matched with skirts. Corsages on the outside could deliver a modern and delicate feeling, and add depth.

QQ截图20181204174639

Street & Pencil Skirt

Slim business skirt can be matched with street top to show a totally different style. The adding of a semitransparent sweatshirt is modern and elaborate. The combination of suits and knitwear are unique.

QQ截图20181204174655

Theme

Sports+

lululemon, listed in 2007, hit a record of $16,700,000,000, which exceeded Under Armour’s 9,900,000,000. lululemon no longer claims “Sports clothes from yoga,” and instead it claims ” sports brand from a healthy lifestyle.” That means people start to seek a healthy lifestyle in this busy world. With the prevalence of mobile network, everyone could show their outfit online, which indicates that there is a great potential market for sports brands.

QQ截图20181204174709

Slogan

QQ截图20181204174725

Pleats

QQ截图20181204174736

Color Blocking on Shouldes

QQ截图20181204174748

Color Blocking on Edges

QQ截图20181204174800

Theme

Give a Voice

With the prevalence of Internet and rising of social media, free speech is focused on. People like to express their own ideas in cyberspace. Since Hollywood film producer Weinstein was charged with sexual harassment last October, over 70 women has stood out to confront him. Later, lots of people use the topic label of Me too on Twitter and Facebook to publicly describe their experiences of sexual harassment. This “Me too” campaign soon spread around. On April 16, 2018, the Pulitzer Award committee awarded the social media that reported sexual harassment and then led to the protection of women’s rights.

QQ截图20181204174816

Paper Print

QQ截图20181204174836

Houndstooth

QQ截图20181204174850

Transparent Check

QQ截图20181204174901

Polo Collar

QQ截图20181204174917

Theme

Love

Love is always valued in the world. In this modern world, love theme is just like a sweet marshmallow which can cure wounds in heart. From time to time, it can also bring out the desire of purchasing. In this season, Comfort is highlighted. Delicate details and elaborate prints are suitable for women.

QQ截图20181204174932

Lace Inlay

QQ截图20181204174942

Puff Sleeve

QQ截图20181204175006

Waist Smocking Stitch

QQ截图20181204175017

Hidden Stringy Selvedge

QQ截图20181204175035

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s